PAID SOCIAL ADS
Grow with paid social ads
Paid social advertising is an effective way to generate new leads, grow brand awareness, and book online sales. On average, our profit-focused paid social strategies produce leads 2-3X less expensive than that of Google Ads. This is accomplished by targeting audiences that are most likely to convert and continually testing different variables to improve results overtime.
Target your ideal customers with precision.
Demonstrate your unique selling points in a way that resonates and converts.
Our Expertise
Facebook and Instagram
71% of the US population uses Facebook or Instagram on a regular basis. Simply put, your target audience is there too. What sets both platforms apart from the rest is the number of different behaviors and interests that can be used to refine a target audience and the low cost-per result that they contribute.
137 million users in the US use LinkedIn daily. Every B2B company must have LinkedIn as part of their go-to-market strategy. LinkedIn is the only platform that allows users to target ads to specific job titles and to specific companies. The level of pin-point precison offered by LinkedIn’s ad platform is second to none.
Retarget Warm Audiences
It is always better to work smarter not harder. People that have visited your website, or engaged with an ad are the ones most likely to convert into a lead or a sales. With retargeting, we can put a compelling offer right in-front of this warm audience to produce some of the hottest leads at the lowest price.
List Upload
One of the best groups of people to target for a new product or service offering is your existing customer base. We can uplaod a list of your existing customers to target them directly with a compelling ad. Or, if you are running a B2B account-based marketing strategy, we can upload a list of accounts that you are trying to target to align marketing and sales efforts.
Lookalike Audience
People that look alike often think alike. We can use your customer list to create an audience that is likely to share a interst based on similar interests, behaviors, and demographic characteristics.
Retarget Empty Shopping Carts
Life happens and people get distracted in the middle of a buying process. We can use specific tracking codes to retarget customers that have added an item to their online order but have failed to pull the trigger on the final purchase.
Our Approach
Select your ideal audience
Choosing the right audience for your paid social media ads is crucial for a successful campaign. Understanding your target demographic’s interests, behaviors, and preferences ensures you reach customers genuinely interested in your products or services, increasing the likelihood of conversion.
Craft an intriguing message and visual that aligns with your audience
Crafting a compelling message that is perfectly paired with an attention-grabbing visual is vital in order to cut through the noise of other ads and posts competing for a viewers attention. The art in creating an ad is in aligning the ads creative and message to the specific audience it is being served to. The creative and message used for an ad appealing to Gen-Z should look different than that being served to Baby Boomers.
Create a compelling offer
Every ad should have an offer. Examples of this include a discount or promotion as well as an e-book, downloadable, or a blog that the user would find interesting. By emphasizing the unique value of your product or service and ensuring your ad creative aligns seamlessly with the offer, you’ll not only capture attention but also inspire action. The art of creating a compelling offer lies in understanding your audience, their needs, and what sets your brand apart.
Analyze data and refine
Data is the lifeblood for a successful campaign as it provides insight on what is and is not working and why. It provides insights that empower you to refine and optimize your campaigns, ensuring maximum ROI. By examining key performance indicators (KPIs) like click-through rates, conversion rates, and cost per acquisition, a comprehensive understanding can be obtained on what’s working and what isn’t. This data-driven approach allows you to allocate your budget wisely, refine ad copy and visuals, and make real-time adjustments to enhance your campaign’s effectiveness.
